The period centers on viewing sexuality as a socially constructed phenomenon, shaped by culture, norms, and interpersonal dynamics rather than biology alone. Researchers employ social-contextual analyses, cross-cultural comparisons, and dyadic observation to examine how talk, education, and expectations around sex are formed and negotiated. Methodologies blend psychophysiological measures with conversational analysis, revealing how emotion, cognition, and communication interact under anxiety and risk in dating and intimate encounters. Influential Works: The period is characterized by the emergence of constructivist perspectives, epitomized by Sexual Conduct: The Social Sources of Human Sexuality, which reframed sexuality as socially situated and spurred enduring inquiry into talk, norms, and education. Additional breakthroughs include evidence that high anxiety contexts can amplify erotic responses, the role of self-monitoring in initial dating conversations, and cross-cultural data exposing attitudinal gaps across cultures. Psychophysiological studies distinguishing arousal patterns between rapists and non-rapists marked a decisive turn toward understanding sexual aggression, informing assessment and policy.